Three Competing Design Directions for Multiphasic, Built in Parallel Against One Narrative Spine
New site scaffolded for Multiphasic Corporation — a materials-state-control deep tech company — from a single five-slide deck. Rather than picking a direction on a mood board, we wrote the eight narrative beats once into markdown and had three agents build three complete sites against them concurrently: Phase Diagram (instrument readout), Lattice (the material itself), and Before the Beam (a two-column argument). Because the argument is held constant in the content layer, the comparison is purely about form. All three ship light, dark, and vibrant modes and six flare components, and the whole thing typechecks clean at 12 routes.
Michael Staton